RELIABLE CLEAN: Cleans both whites and colors and helps remove stains in one wash 2X POWER: Ariel Powder Detergent has 2X the cleaning ingredients versus bargain liquid detergent FAST DISSOLUTION: Dissolves quickly in your washer and is safe for both front and top load traditional machines EASY TO USE: Just add Ariel Powder Detergent to the drum, add clothes, and start wash